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October 16th | 12pm ET

3 New and Improved Lead Gen Strategies for LinkedIn

October 22nd | 2pm ET

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10x Your Outbound With Our AI BDR

Imagine your calendar filling with qualified sales meetings, on autopilot. That's Ava's job. She's an AI BDR who automates your entire outbound demand generation.

Ava operates within the Artisan platform, which consolidates every tool you need for outbound:

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Business

Google Ordered to Open Android to Third-Party App Stores

A U.S. judge has mandated that Google must allow third-party app stores on Android devices as part of the ongoing antitrust case initiated by Epic Games, the creator of Fortnite. Effective November, this ruling prohibits Google from entering into exclusive deals that would limit the distribution of apps solely through its Play Store, allows competitive app stores to access Google Play apps, and eliminates the requirement for app developers to use Google Play Billing for transactions. Following the ruling, Alphabet's shares dropped 2.4%, and Google announced plans to appeal, asserting that the ruling undermines a competitive landscape between Apple and Android while emphasizing its commitment to user safety and developer interests.

States Sue TikTok Over Youth Mental Health Concerns

More than a dozen states, along with the District of Columbia, have initiated lawsuits against TikTok, alleging that the app's design is harmful to youth mental health by fostering addictive behaviors among children. The lawsuits, part of a broader investigation that began in March 2022, claim that TikTok's algorithm and features—such as endless scrolling and enticing notifications—are intentionally engineered to keep young users engaged for prolonged periods, resulting in anxiety, depression, and body dysmorphia. The complaints also highlight TikTok's unregulated financial transactions involving virtual currency, which allegedly exploit minors through its LIVE streaming feature.

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Tip of the Day

Utilize Micro-Influencers

Instead of partnering with high-profile influencers, collaborate with micro-influencers who have smaller, but highly engaged, followings. These influencers often boast a more genuine connection with their audience, leading to better engagement rates and conversions.

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