🤝 4 LinkedIn Engagement Growth Hacks for 2025

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Business News

TikTok's Wild Weekend

TikTok users experienced a brief panic when the app went offline for over 12 hours between Saturday night and Sunday morning, just before a congressional ban on the platform was set to take effect. The sudden outage left its 170 million U.S. users wondering if this was the end, but President Donald Trump stepped in on Monday, signing an executive order to delay the ban for 75 days. This move temporarily restores access to existing users, though TikTok remains unavailable for download in Apple and Google app stores.

For small businesses and creators who rely on TikTok to connect with audiences and drive sales, the uncertainty surrounding the app is a wake-up call. TikTok's powerful algorithm and vast reach have been game-changers for marketing, especially for those with limited budgets. However, the ongoing legal and geopolitical wrangling means businesses may need to diversify their digital strategies to avoid over-reliance on any single platform.

Recruiters Spill the Tea and Share the Red Flags They Watch for in Job Candidates

Recruiters aren’t just looking for the right skills—they’re also keeping an eye out for red flags that can raise doubts about a candidate's potential. If you want to avoid falling into the “no” pile, here are the red flags recruiters are warning candidates about:

• Being late: Punctuality matters and being late signals disrespect for the recruiter’s time.

• Using AI-generated application materials: AI-written cover letters can appear impersonal and undermine confidence in your communication skills.

• Skipping a cover letter: Even a brief, tailored note shows effort and genuine interest.

• Unwillingness to relocate: Dodging relocation questions suggests a lack of commitment to the role.

• Badmouthing former employers or colleagues: Negative talk raises concerns about professionalism.

• Lying: Honesty about your experiences builds goodwill and credibility.

• Being unprepared: Lack of research on the company or role reflects poorly on your enthusiasm and effort.

To avoid these common mistakes, focus on being punctual, authentic, and prepared. By steering clear of these red flags, you'll increase your chances of landing that dream job!

What We’re Watching

Expert Insights and Winning Strategies for B2B Tech Growth

[On-Demand Webinar] Unlock the secrets to successful ABM. Master measurement, overcome challenges, leverage data, and balance growth to drive revenue in 2025.

Spoiler alert: it’s not just about having a plan – it’s about having the right plan.

You’ll learn how to:

• Track ABM performance effectively at every stage of the buyer journey

• Solve alignment challenges, planning hurdles, and obstacles with actionable strategies

• Leverage critical data points and tools to boost ABM success in the coming year

• Manage short-term wins while building long-term, scalable growth

• Adapt to the latest innovations, tools, and trends shaping the future of ABM

Move beyond the basics and become an ABM master. Watch now and make 2025 your most successful year yet.

Tip of the Day

Leverage Automation for Efficiency

Invest in automation tools to streamline repetitive tasks. This saves time, reduces errors, and allows you to focus on higher-value activities like strategy and growth.