🤝 8 Proven Ways to Leverage Intent Data for Faster Pipeline Growth

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Business News

Google’s Grip Under Review in the U.K.

The U.K. is giving Google a hard look and possibly a new title. Regulators are considering labeling the search giant with "strategic market status," a fancy way of saying: you’re too powerful, and we’re watching. Under the newly minted Digital Markets Act, this designation could mean sweeping changes to how Google operates in Britain from offering fairer search results to letting users easily switch search engines (yes, even your grandma). Google, not thrilled, warns this could “significantly impact” businesses and users alike, while regulators insist this isn’t an accusation just precaution. Still, with global pressure mounting and billion-dollar fines flying across continents, it’s clear: Big Tech's free ride is getting bumpier by the day.

Atlanta, Meet Your New Uber Driver

Waymo's robotaxis are officially rolling through Atlanta and yes, you can now hail one through the Uber app. The “Waymo on Uber” service, already live in Austin, is expanding its futuristic fleet to cover 65 square miles of the city, where self-driving cars and human drivers will coexist like it’s no big deal. Uber handles the car care; Waymo handles the autonomy and you handle the ride request. Robotaxis will be priced like your typical UberX, and you can even set your app to increase your chances of being matched with a Waymo (or not, if robots still creep you out). With both companies pushing into more markets and racking up millions of autonomous trips, one thing’s clear: your next Uber might not talk but it’ll still show up on time.

What We’re Reading

8 Proven Ways to Leverage Intent Data for Faster Pipeline Growth

Turn insights into action. And action into revenue.

Buyer journeys are more complex than ever, but intent data cuts through the noise to reveal the signals that matter most.

In this guide, learn from B2B experts like Gini Dietrich, Lee Odden, and A. Lee Judge as they share eight proven strategies for leveraging intent data to:

• Remove uncertainty from your demand-gen strategy.

• Engage high-intent buyers with precision and confidence.

• Accelerate your pipeline and close deals faster.

Your next big win is just one insight away. Download the guide now and start transforming your pipeline today!

Tip of the Day

Automate one thing this week.

A welcome email. A calendar booking link. A payment flow. Save time now, thank yourself later.