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Business News

More Listings, Fewer Buyers, and a Whole Lot of Meh

Spring is usually when the housing market throws on its floral dress and gets flirty. Not this year. Thanks to sky-high mortgage rates and economic jitters, home sales are doing the real estate version of ghosting. March saw a 5.9% drop in existing home sales from February, landing at 4.02 million units, down 2.4% from last year. The West got hit hardest (down 9%), though parts of the Rocky Mountains gave it a little pep thanks to job growth. Even with a 20% boost in listings, buyers stayed cool, likely because rates hovered above 7% when contracts were being signed. Prices? The median hit $403,700, up just 2.7% from last year. It’s the slowest growth in months, which could mean the price party’s winding down. First-time buyers held steady at 32%, but we’re still far from the historic 40%. In short: more houses, fewer buyers, and a spring season that’s looking more “meh” than “market boom.”

American Airlines Hits Turbulence

American Airlines just clipped its own wings, scrapping its 2025 financial forecast as leisure travel stalls and economic uncertainty clouds the skies. After a decent January, things went south fast especially on the domestic vacation front. CEO Robert Isom didn’t sugarcoat it: February hit hard. While cushy international seats and premium flyers are still lifting revenue (up a modest 0.7%), the budget-conscious traveler seems to have tapped out. Q1 saw a bigger loss than expected, $473 million to be exact, despite revenue landing close to Wall Street’s guess. Looking ahead, Q2 projections are less than thrilling: revenue may dip up to 2%, and even with a 4% boost in capacity, earnings could come in well under analyst hopes. Add in a tragic January accident and the aftermath of a not-so-great corporate travel strategy, and you’ve got an airline trying to stay airborne in some pretty choppy air.

What We’re Reading

51 Tips for Social Selling on LinkedIn and Beyond

This Social Selling Guide Includes:

• Tips for new social sellers, pro sellers, and sales managers

• Advice you can use on any social platform, including Instagram and TikTok

• Specialized advice for LinkedIn, the No. 1 social selling platform

• Best practices from a dozen global social selling experts

Tip of the Day

Simplify Your Offer

If you need a paragraph to explain it, it’s too complicated. Clear > clever when it comes to converting customers.