🤝Attract Loyal Followers on Social Media

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Business News

Fox Enters Streaming Market

Fox Corp is making its long-awaited move into the direct-to-consumer streaming space with plans to launch a subscription service by the end of the year. The new offering, which will feature the company’s renowned sports and news content, isn’t designed to replace its traditional cable bundle but to extend its reach to cord-cutters. CEO Lachlan Murdoch emphasized that the service will leverage existing content to keep costs low, marking a strategic shift following the cancellation of a joint sports streaming venture with Warner Bros. Discovery and Disney. Despite being a late entrant, Fox is optimistic that its focus on high-demand sports and news will resonate with audiences increasingly drawn to leaner, more focused cable packages.

Pepsi Q4 Mixed Results

PepsiCo’s latest quarterly report revealed a mixed performance as the company navigated a fifth straight quarter of declining demand in North America. While the firm posted adjusted earnings of $1.96 per share—just above analysts' expectations—it slightly missed revenue targets, bringing in $27.78 billion compared to the anticipated $27.89 billion. Global volume saw a modest 1% uptick for both convenient foods and beverages, yet key segments in North America, such as Frito-Lay and the beverage unit, experienced notable declines. Despite these challenges, certain brands like Gatorade and Mountain Dew Baja Blast performed strongly, and executives remain optimistic about the future, planning to expand into protein drinks and targeting modest growth in organic revenue and EPS for 2025.

What We’re Reading

Social Influence - Using the Power of Social Media To Attract A Crowd of Loyal Followers

Social media is a world of its own, it has redefined the meaning of interaction and reality.

The concept of social media is basic, it simply converted daily interactions into virtual reality. It utilizes an intangible platform into something that can actually launch something. 

This resource covers:

• Why is social media so powerful

• Top social media website you should be signed up for

• How to create a following - the do's to an attractive profile

• Followers and likers - why you would rather have a follower who likes you

• Maintaing your social media status

• How to be relevant 

• And more

Social media is here to stay and more and more people love what it brings. Make sure you use it to your benefit. 

Tip of the Day

Engage Authentically

Don’t just broadcast—interact. Respond to comments, initiate conversations, and use interactive features like polls or Q&A sessions to create a community around your brand.