🤝 Bad Advice Still Being Given To New Job Seekers

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Google’s $32 Billion Bet on Cloud Security

Google just sealed the deal of the decade (for them, anyway) by agreeing to buy Wiz, a fast-growing cloud security startup, for a cool $32 billion making it their largest-ever acquisition. With the cloud and AI markets booming, Google’s snatch of Wiz is a strategic move to strengthen their cybersecurity offerings against mounting digital threats. Wiz’s suite of tools, which include prevention, active detection, and response, will become a key part of Google Cloud, enhancing scalability and security across all major platforms. The twist? This acquisition almost didn’t happen, Wiz turned down a $23 billion offer from Google in July, aiming for an IPO before ultimately agreeing to join forces.

Frontier Takes a Shot at Southwest's New Bag Fees with a Free Offer

In a bold move, Frontier Airlines is throwing shade at Southwest’s decision to start charging for checked bags and seat assignments by offering the opposite: a bundle that includes a seat and a carry-on bag at no extra charge for bookings made through March 24. For flights from May to August, customers even get a free checked bag, all with no hidden fees. This promotion comes just after Southwest announced it will scrap its beloved two-free-bag policy, which had long been a fan favorite. Frontier’s CEO Barry Biffle didn’t mince words, calling it “the ultimate ‘divorce old airline’ deal,” adding a playful jab at Southwest’s heart-themed branding. Looks like Frontier’s playing Cupid, hoping customers will fall in love with their perks.

What We’re Reading

Bad Advice Still Being Given To New Job Seekers

Whether you are a 55-year-old Marketing Professional looking for a job for the first time in years, or a 21-year-old college senior searching for their first full-time job, you might suspect that some of the advice you are getting from others is not good. The truth is your realization of this suspicion is probably correct.

Even before the Covid-19 Pandemic, the job market landscape had changed considerably.  Advice that was once relevant as recently as 7 years ago, no longer applies to the current job-search world.

Tip of the Day

Narrow Your Focus for Bigger Impact

Instead of trying to be everything to everyone, focus on solving a specific problem for your ideal customer. The more niche you are, the more impact you’ll make.