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Make Every Ad Dollar Work Harder

Great measurement is pointless if you don’t act on it.


BlueAlpha is the AI Action System for Marketing, built to turn noisy data into weekly, campaign-level moves your team can actually take. Not dashboards. Not stale reports. Actions.


Every week, BlueAlpha delivers transparent, trusted recommendations your team can approve in minutes. Reallocate. Scale. Cap. Pause. All backed by Bayesian MMMs, causal tests, and explainable AI from the team that built Tesla’s growth systems.


Brands like beehiiv, MUBI, and Klover, use BlueAlpha to cut waste, compound ROI, and grow faster.


See measurable lift in under a month. See how an action system changes everything.

Business News

Amazon Tests 30-Minute “Amazon Now” Delivery Service

Amazon is piloting a new ultrafast delivery service, Amazon Now, in Seattle and Philadelphia, offering thousands of essential household and fresh grocery items in 30 minutes or less. The rollout uses smaller, densely located warehouses and comes with higher delivery fees than standard Prime shipping. The move signals Amazon’s deeper push into the grocery space and intensifies competition for Instacart and DoorDash, both of which saw stock declines following the announcement. Analysts say the new service strengthens Amazon’s position in on-demand grocery delivery and directly challenges Instacart as the tech giant expands same-day offerings nationwide.

US Lawmakers Push for Investigations Into Shein and Temu

Shein and Temu are under intensifying scrutiny in the US as political leaders call for state and federal investigations into alleged forced labor practices, unsafe materials, and widespread IP theft. Texas Attorney General Ken Paxton has opened a probe into Shein, citing concerns about hazardous products, deceptive marketing, and unethical sourcing. At the federal level, Senator Tom Cotton urged the Department of Justice and Homeland Security to investigate both platforms, accusing them of copying American designers, selling counterfeit goods, and exploiting loopholes in import rules. Shein says it will cooperate with the Texas investigation, while Temu has not yet commented. The pressure adds to growing global concerns about fast-fashion supply chains, product safety, data practices, and the companies’ regulatory compliance in multiple markets.

What We’re Reading

BREAK THROUGH THE HOLIDAY NOISE

How reaching consumers with contextual relevance during peak holiday moments drives performance.

Ready or not, the holiday season is underway. For marketers, that means the pressure to deliver is on — but generic avoidance strategies are no longer cutting it.

In "Break Through the Holiday Noise," Integral Ad Science (IAS) helps marketers navigate the busiest shopping season of the year with confidence, providing insight into what content to target, what to avoid, and when’s the best time to show up in front of your audiences. 

The holiday season only comes once a year — make every impression count.

Tip of the Day

Audit your top-performing content.

Find what already works and repurpose it. Consistency wins, but repetition scales.