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Business News

TikTok's Potential Shutdown Looms as U.S. Ban Nears

TikTok plans to shut down its U.S. operations on Sunday, January 19, if a federal ban takes effect, impacting its 170 million American users. The ban is the result of a law signed in April that mandates ByteDance, TikTok’s Chinese parent company, to divest its U.S. assets or face a nationwide shutdown. Although President-elect Donald Trump has considered issuing an executive order to delay enforcement for 60 to 90 days, the Biden administration has not intervened. The shutdown will prevent new downloads and restrict U.S. companies from offering services to maintain the app. TikTok has stated that users will be notified and given the option to download their data, with the company’s operations resuming quickly if the ban is lifted. The shutdown could also impact TikTok’s availability in other countries, as U.S.-based service providers play a crucial role in global access.

Morgan Stanley Exceeds Expectations in Q4 Earnings and Revenue

Morgan Stanley reported strong fourth-quarter results, surpassing analyst estimates with a notable increase in earnings and revenue. The bank’s earnings per share (EPS) were $2.22, exceeding the expected $1.70, while revenue reached $16.22 billion, beating the $15.03 billion forecast. Quarterly profit more than doubled to $3.71 billion, driven by a 26% rise in revenue. The equities trading business led the charge, with a 51% revenue jump to $3.3 billion, supported by increased client activity and a strong prime brokerage division. Fixed income also saw significant growth, up 35% to $1.93 billion, reflecting stronger performance in credit and commodities. Additionally, wealth management revenue grew by 13%, totaling $7.48 billion. The positive results reflect Morgan Stanley's ability to capitalize on heightened trading activity, a trend seen across other major banks like JPMorgan, Goldman Sachs, and Citigroup.

What We’re Watching

3 Blueprints to Create the Content Your Audience Craves

Learn how to create content that stands out. Discover 3 frameworks to craft, personalize, and promote content your buyers can’t ignore.

Join NetLine in this session from Content Marketing World to get three proven blueprints to plan, personalize, and promote high-impact B2B content that engages even the most demanding audiences.

Key takeaways include:

• Blueprints for high-impact content creation tailored to buyer needs and motivations

• Personalization strategies to align content with personas and buying stages

• Promotion tactics to reach your audience with precision using the right channels and messaging

• Engagement techniques to keep buyers connected throughout their journey

Your content strategy is your launchpad to your buyers. Are you ready for liftoff?

Tip of the Day

Implement a Customer Referral Program

Encourage your satisfied customers to refer others with rewards or incentives. Word-of-mouth marketing is one of the most effective ways to attract loyal customers.