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Business News
Napster’s $207M Comeback…….Yes, That Napster

In a plot twist no one saw coming, Napster—the once-infamous music piracy platform—has been sold for a staggering $207 million to tech startup Infinite Reality. Best known for shaking up the music industry (and angering Metallica) in the early 2000s, Napster was legally shut down in 2001, only to reemerge years later as a legal streaming service. Now, its new owners plan to transform it into a virtual 3D concert space, complete with exclusive music releases and digital merch. While the brand’s nostalgia factor is undeniable, the real question is whether Napster’s latest reinvention will be a chart-topping hit or just another misfire.
Trump Announces 25% Auto Tariffs

President Trump has announced a 25% tariff on imported cars, a significant jump from the previous 2.5%, set to take effect on April 2. He argues the move will boost domestic auto manufacturing and job creation, encouraging automakers to build more factories in the U.S. Reactions have been mixed—companies with U.S. plants welcome the change, while others may face higher costs. Canada has already signaled potential retaliatory tariffs, and industry analysts predict increased car prices and possible production slowdowns. With key suppliers like Mexico, Japan, and Germany in the mix, the full impact of these tariffs remains to be seen.
What We’re Reading
Full Funnel Marketing: Drive Sustainable Growth with the Predictable Pipeline Method
The buying journey is tougher than ever--longer cycles, larger buying committees, and more complexity at every step. But the key to success isn’t just guiding buyers. It’s aligning your internal processes with the same precision buyers expect.
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Finding your best-fit audience
Crafting stories that resonate at every stage
Building a seamless buyer’s journey from awareness to decision
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Aligning every function of your GTM strategy for lasting impact
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Tip of the Day
Sell the Transformation, Not the Product
People don’t buy products; they buy better versions of themselves. Focus your messaging on how your product changes their life, not just its features.
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