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Business News

Netflix Strikes Landmark Deal to Acquire Warner Bros. Studio & HBO Max

Netflix has secured an agreement to acquire Warner Bros.’ film studio and HBO Max in a deal valued at about 72 billion dollars in equity, ending a competitive bidding race that included Comcast and Paramount Skydance. The acquisition combines Netflix’s global streaming reach with Warner Bros.’ extensive library, including franchises like Harry Potter, the DC universe, and HBO hits such as The Sopranos and Game of Thrones. Warner Bros. Discovery will continue with its planned spinout of Discovery Global, while shareholders will receive a mix of cash and Netflix stock. Although Paramount pushed back with a higher cash offer and raised concerns about the fairness of the process, both companies’ boards unanimously approved the transaction. The deal is expected to close in 2026 after regulatory review, which is likely to receive significant attention given the size and influence of the combined streaming businesses.

Starbucks Baristas Push Forward With Ongoing Strike

Starbucks Workers United pushed its open-ended strike into a third week with a large rally outside the Empire State Building, drawing baristas, union leaders, and supporters from across the city. The union is calling for better hours, higher wages, and action on hundreds of unfair labor practice claims, while more than fifty stores involved in the strike remain closed. Twelve demonstrators were arrested during the protest, which comes on the heels of Starbucks paying nearly 39 million dollars for violating New York City’s Fair Workweek Law. Despite the pressure during the holiday rush, the company says sales remain strong, and negotiations between Starbucks and the union have not resumed since breaking down last year.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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Tip of the Day

Sell the outcome, not the offer

People don’t buy features. They buy the version of themselves they believe your product creates. Lead with that.