🤝 How to grow your biz faster using LinkedIn

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Cracker Barrel’s Identity Crisis Comes With a Price Tag

Cracker Barrel’s attempt at a brand glow-up has left investors anything but glowing. After scrapping its decades-old “Uncle Herschel” logo for a modern, stripped-down look, the chain sparked backlash from loyal customers who saw the move as an unnecessary “woke” pivot. The fallout was swift: shares have dropped more than 10% since the reveal, erasing over $143 million in market value, even as the S&P 600 ticked upward. While CEO Julie Felss Masino insists feedback is “overwhelmingly positive,” Wall Street isn’t buying it …literally.

Musk Escalates Fight With Apple and OpenAI

Elon Musk’s companies, X and xAI, have filed a lawsuit accusing Apple and OpenAI of colluding to shut out competition in the AI space. The complaint frames Apple’s partnership with OpenAI, announced last year to integrate ChatGPT into Apple products, as a move to protect Apple’s dominance in the smartphone market while strengthening OpenAI’s grip on generative AI. This legal clash adds another chapter to Musk’s long-standing feud with OpenAI’s Sam Altman, which has already included Musk’s failed $97.4 billion takeover bid and earlier lawsuits over OpenAI’s shift to a for-profit model. Musk has also publicly alleged that Apple’s App Store makes it nearly impossible for rival AI companies to overtake OpenAI’s placement. Both Apple and OpenAI have yet to comment on the lawsuit.

What We’re Reading

LinkedIn Profile Optimization for Entrepreneurs

Most entrepreneurs know that they need to distinguish themselves from other business owners. It should be easy – you’ve built a unique company/brand with a specific target market in mind, and you have the skills and expertise that inherently set you apart from the sea of others, right? While that may be so, there’s no guarantee that possible customers or clients and other professionals will notice these aspects of your profile – unless you present them in the right way.

In this book you’ll learn:

• Why entrepreneurs need to update their LinkedIn profile (only 50% do so it's a great opportunity to stand out)

• How to connect with prospects and grow your business faster using LinkedIn

• Take inspired action by updating your LinkedIn profile

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Big investors are buying this “unlisted” stock

When the founder who sold his last company to Zillow for $120M starts a new venture, people notice. That’s why the same VCs who backed Uber, Venmo, and eBay also invested in Pacaso.

Disrupting the real estate industry once again, Pacaso’s streamlined platform offers co-ownership of premier properties, revamping the $1.3T vacation home market.

And it works. By handing keys to 2,000+ happy homeowners, Pacaso has already made $110M+ in gross profits in their operating history.

Now, after 41% YoY gross profit growth last year alone, they recently reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Tip of the Day

Don’t chase every trend - systemize what works.

The next shiny strategy might be fun, but consistency in a proven system will always win. Audit what’s working and double down.