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Business News

Fanatics Expands Beyond Merch With New Media Studio

Fanatics announced the launch of Fanatics Studios, a new media and entertainment venture created in partnership with OBB Media, marking a major expansion beyond merchandise and commerce. The studio will develop films, documentaries, scripted and unscripted series, live events, and digital content focused on the crossover of sports and culture, with OBB Media founder Michael Ratner stepping in as CEO. Led by founder and CEO Michael Rubin, Fanatics has grown into a multi-vertical sports platform spanning collectibles, betting, live shopping, and events, now employing over 22,000 people and targeting $13 billion in revenue in 2026. The company expects Fanatics Studios to generate nine-figure revenue in its first year, supported by an early slate that includes projects tied to the 2028 Los Angeles Olympics, a Saudi-based flag football tournament, a multi-part documentary on Tom Brady, and collaborations with ESPN, WWE, and Major League Baseball.

Alphabet Crosses $4 Trillion Market Cap on AI Confidence

Alphabet has crossed a $4 trillion market capitalization, becoming the fourth company ever to reach the milestone after a strong rally driven by renewed confidence in its AI strategy. Shares moved higher following news that Apple plans to use Google’s Gemini models as a foundation for future AI features, including the next generation of Siri. Alphabet capped off 2025 as one of Wall Street’s top performers, with its stock up roughly 65% for the year, fueled by advances like its Ironwood AI chip and the launch of Gemini 3, alongside easing regulatory pressure. While rivals such as Nvidia, Microsoft, and Apple have all touched the $4 trillion mark, Alphabet’s rise signals growing investor belief that its deep infrastructure, custom chips, and cloud-scale AI ecosystem position the company to compete strongly despite intensifying pressure from generative AI challengers.

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