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Marketing That Moves Itself

Most measurement tools stop at telling you what happened. BlueAlpha tells you what to do next.

BlueAlpha unifies MMM, incrementality testing, and AI-driven optimization into a single continuous feedback loop. Models feed actions, actions feed models, and growth compounds.


No dashboards to decipher. No manual analysis. Just weekly, campaign-level recommendations you can trust.


Brands using BlueAlpha have cut CAC, saved millions in wasted spend, and unlocked double-digit growth within weeks, powered by the same team that scaled Tesla’s marketing systems.


Your marketing is capable of more. Get on BlueAlpha. Make it happen.

Business News

The Battle for Warner Bros. Just Turned Into Peak Streaming Drama

Paramount just crashed Netflix’s victory party with a hostile bid for Warner Bros. Discovery, turning the already messy streaming landscape into a full-blown corporate soap opera. Two giants are now throwing around billion-dollar offers for HBO Max, Warner Bros. studios, and a whole lot of future content that will shape what hundreds of millions of people watch. The catch? Whoever “wins” still has to survive an antitrust obstacle course under a Trump administration that has made it clear this deal will not slide through quietly. Regulators could drag this out for months, pick apart market share, question consumer prices, and maybe even negotiate concessions that have nothing to do with competition. Translation: buckle up. This merger saga is going to be long, loud, and very unpredictable.

The Fed Cuts Rates Again, but Affordability Still Rules the Conversation

With holiday shoppers laser focused on stretching every dollar, Fed Chair Jerome Powell said he hears Americans’ affordability worries loud and clear. Still, a split Fed approved another quarter-point rate cut to 3.5 to 3.75 percent, aiming to keep the job market from cooling too fast. The move may lower some borrowing costs, but economists warn it will not magically fix high prices, tight housing supply, or years of inflation that already baked higher costs into daily life. The committee remains divided, with some members wanting deeper cuts and others urging caution due to tariff pressures. And while floating-rate borrowers may see small wins, experts say this cut does little to change the bigger affordability picture heading into 2026.

Shoppers are adding to cart for the holidays

Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.

Read the guide to get your CTV campaign live in time for the holiday rush.

Learn more.

Tip of the Day

Simplify your offer, increase your sales.

If your audience can’t explain what you do in one sentence, they won’t buy. Clarity outperforms complexity every time.