🤝 State of AI in Sales & Marketing 2025

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Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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Business News

Mortgage Rates Rise Despite Fed’s Rate Cut

Although the Federal Reserve reduced its benchmark interest rate this week, mortgage rates unexpectedly climbed higher. The average 30-year fixed mortgage rate jumped 20 basis points following Chairman Jerome Powell’s announcement and press conference, reaching 6.33% after briefly hitting a one-year low of 6.13%. Experts say the bond market had already anticipated the rate cut but reacted negatively to Powell’s cautious tone about future reductions. Similar behavior occurred after the Fed’s previous rate cut in September, when mortgage rates also increased. While the recent dip in rates spurred a surge in refinancing activity, up 111% year over year, homebuyer demand remained largely unchanged.

Microsoft Plans to Expand Workforce Amid AI Transformation

Microsoft CEO Satya Nadella announced that the company will resume headcount growth after a year of workforce reductions, emphasizing that future expansion will be fueled by AI-driven efficiency. Despite cutting around 15,000 employees over the past year, Nadella said the company’s next phase of hiring will be “with more leverage,” as employees learn to integrate artificial intelligence into everyday work. Microsoft is embedding AI tools such as Copilot and Microsoft 365’s AI features across its operations, shifting how employees research, plan, and collaborate. Nadella compared this shift to past workplace revolutions like the adoption of email and spreadsheets. The company’s renewed focus on AI aligns with strong financial performance, 12% annual revenue growth and its highest operating margin since 2002, while competitors like Amazon continue to restructure amid the same AI-driven transition.

What We’re Reading

[FREE DOWNLOAD] State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.

The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact.

Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Tip of the Day

Refine Your Offer, Don’t Reinvent It

Instead of launching something new every month, optimize your best-selling product or service. Clear positioning and better delivery can double your conversions without a single new lead.