🤝 The 2025 B2B Marketer's Cheat Sheet

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🕶 Amazon’s Next Big Move: Smart Glasses for Faster Deliveries

Amazon is reportedly working on augmented-reality smart glasses, code-named "Amelia," designed to help delivery drivers navigate buildings more efficiently. These glasses would display step-by-step directions to drop-off points and allow drivers to capture package delivery photos, potentially streamlining operations by freeing up drivers' hands and cutting down delivery times. Challenges such as ensuring sufficient battery life and collecting precise location data remain, making the project's future uncertain. Built upon the company's Echo Frames technology, these glasses represent Amazon’s broader strategy to enhance last-mile delivery, with other planned advancements including AI-driven package sorting in vans by 2025.

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The 2025 B2B Marketer's Cheat Sheet: Accelerate Your Marketing Momentum

Marketers have plenty to distract us...and with 2025 closing in, focus is paramount. Fortunately, this cheat sheet isn't a distraction--it's an accelerant.

Borrowing the best of The 2024 B2B Marketer's Playbook, this asset is designed with momentum in mind.

This quick, digestible Cheat Sheet packs a punch thanks to actionable exercises built to drive marketers forward.

Together, we'll simplify your approach to targeting, segmentation, and demand generation with:

  • Actionable exercises and templates to turn complexity into clarity

  • Strategies for leveraging buyer intent data

  • Guidance on personalizing content at scale

  • Measurable results to keep your campaigns relevant and impactful

From audience targeting and segmentation to new ways to frame ROI, The 2025 B2B Marketer's Cheat Sheet will help you and your team carry momentum well into 2025.

Download your copy today and hit the ground running in 2025!

Tip of the Day

Prioritize Personalization Over Volume

Customers expect more than just a product—they want experiences tailored to them. Instead of broad messaging, invest in tools and strategies that let you deliver personalized, relevant content to each customer.

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