🤝 Top stories of 2024

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2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

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Business Highlights of 2024

2024 was a year of significant change and growth across various sectors. From the surge of AI-driven innovation to shifting consumer spending patterns, these events have had a lasting impact on the economy and business strategies. Here’s a look at the most influential stories that defined the business world in 2024.

• AI Revolution in the Workforce: The rapid growth of AI technology continued to reshape industries, with major companies investing heavily in AI-driven automation, leading to both opportunities and challenges for the workforce. AI's role in business intelligence, customer service, and creative fields was a standout development, driving growth in tech sectors.

• Federal Reserve’s Interest Rate Decisions: The Federal Reserve's decisions on interest rates played a key role in shaping the U.S. economy in 2024. The Fed's efforts to control inflation led to a series of rate hikes and cuts, influencing the housing market, consumer spending, and corporate investments throughout the year.

• Surge in AI-Driven Startups: A significant rise in AI-focused startups and funding helped boost innovation and competition in the tech space, with venture capital pouring into sectors like generative AI, robotics, and machine learning.

• Sustainability and ESG (Environmental, Social, and Governance) Initiatives: ESG initiatives gained momentum as corporations across the U.S. made strides toward sustainability and corporate responsibility. However, it faced backlash from some policymakers and stakeholders, making it a key area of debate in business circles.

• Mergers and Acquisitions Boom: In 2024, M&A activity surged, with several high-profile deals across industries. Notable acquisitions included large-scale mergers in the tech, energy, and financial sectors, fueling discussions around corporate consolidation and competition in key markets.

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And we can’t forget Raygun!

Happy New Year from Network After Work!

As we reflect on the past year, we want to thank you for being a part of our amazing community. Here’s to new opportunities, meaningful connections, and a successful year ahead. We can’t wait to continue growing with you in 2025!