🤝 Your Buyers Are Everywhere--Are You?

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Together with Roku

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Business News

Netflix Reshapes Debt to Power Massive Warner Bros Deal

Netflix just reshuffled a chunk of its massive 59 billion dollar bridge loan, securing a new 5 billion dollar credit line and two 10 billion dollar term loans as it moves closer to acquiring Warner Bros Discovery. The streamer beat out a 108.4 billion dollar all-cash bid from Paramount Skydance, convincing Warner Bros that Netflix offered stronger long-term value and more reliable funding. The deal includes HBO and Max and is expected to close after Warner Bros spins off its Global Networks unit in late 2026. In short, Netflix is stacking serious financing, preparing for one of the biggest media takeovers in history and betting that the merger will reshape the future of streaming.

Nvidia Prepares to Ship H200 AI Chips to China Amid Policy Shakeup

Nvidia is gearing up to send thousands of its H200 AI chips to China before mid-February, drawing from existing stock while planning new production capacity for 2026. The move hinges on Beijing’s approval and follows a major U.S. policy reversal that now allows these chip sales with a 25 percent fee. If greenlit, Chinese tech giants like Alibaba and ByteDance could gain access to processors far stronger than Nvidia’s downgraded H20 chips, even as China pushes to build its own competitive AI hardware. The shipment plan underscores both the high demand for advanced AI power and the political tightrope Nvidia must walk to supply it.

AI-native CRM

“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

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What we’re watching

Your Buyers Are Everywhere--Are You? The Evolution of Lead Gen for Smarter Revenue Growth

Is your lead gen strategy keeping up with today’s smarter, choosier B2B buyers--or are your best prospects slipping away?

In this session, NetLine’s Bill Henry, CRO, and Josh Baez, Sr. Manager of Demand Generation, break down what’s really happening in the modern buyer’s journey and how to meet prospects where (and when) they’re ready to engage.

You’ll learn how to close the "consumption gap," engage buyers programmatically without being creepy, generate high-quality leads at scale, and end the classic sales vs. marketing tug-of-war.

Tip of the Day

Track one metric that truly matters this week.

Whether it is email list growth, cost per lead, or revenue per customer, focus beats noise. Pick one KPI and make it move.